A Great Company-Wide Social-Media Policy Starts at the Top

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  • May 22, 2014
  • by Lisa Ann Mason
  • branding, company culture, personal brand, Sales, Social Media,
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While establishing a positive company culture is top of mind for many CEOs as they build up their businesses, there’s an emerging trend where companies are thinking more creatively about their social-media policies and encouraging their staff to think smartly about how they present themselves as individuals online and in the real world.

If you think about the roles your business might have that are externally facing, it makes sense to encourage people in those jobs to proactively look after their online reputation. If everyone in your company has a buttoned-up personal brand, it will have a positive impact on your business as a whole.

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