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- August 5, 2014
- by Lisa Ann Mason
- LinkedIn, networking, PPC, SEO, Small Business, social selling,
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LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue, and LinkedIn is one of them, as they report. A recent Wall Street Journal study also indicates that 41% of small businesses feel that LinkedIn provides them the most potential to generate business.
LinkedIn For Small Business Goals
Your LinkedIn for small business goals can range among:
Expand and increase your relationship currency with your network with key contacts
Build your credibility with content
Expand the reach of your story by leveraging your employee base
Today, the LinkedIn profile is the new business card. And, content is the new networking tool. As with all social media platforms, LinkedIn has a social contract with its members, along with key use cases. LinkedIn is not another sales channel or place to promote a coupon. LinkedIn becoming more of an editorial and publishing channel and when used correctly is the foundation for every small business to build credibility with content and an evangelizing workforce.
10 Ways To Use LinkedIn For Small Business
1. Create A LinkedIn Company Page. With over 3 million company pages, as of late 2013, you need to play to win on LinkedIn, or get left behind. In addition to maintaining an All-star personal page, you need a LinkedIn company page to amplify your brand to distributors, association members, customers and others. A LinkedIn company page also lets you highlight your services, thought leadership and your employees to build your external credibility and community. Best of all, a LinkedIn company page is free is you have a healthy personal profile.
2. Run Your Personal And Small Business Company Page As A PPC or SEO Campaign. If your small business marketing strategy does not include a search engine optimization component, then it should – ensuring you are there when your customers are Googling you. There are over 1 billion annual searches on LinkedIn and 87% of purchases start with a search engine. So, by running your personal and LinkedIn company page and personal profile as a pay-per-click (PPC) campaign, you can increase your company’s and content ‘findability.’ Include keywords in your headline, summary, anchored text, job descriptions and endorsements to be found on Google and LinkedIn searches.